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Project Type

Entrepreneurial Creativity: Designing a Product & Brand

Official Website

For my Entrepreneurial Creativity class, I worked with a 4-person student team to create a functional product and launch a real brand. We created a beauty case, designed for college girls (like us!) to always have their beauty products with them on the go. I worked both on the business side and the branding side, creating a comprehensive marketing & financial plan, coordinating a product photoshoot, and designing a website for customers to shop the new product. To view our final business launch, view my strategic experiences & to view the website UX/UI design, click the link on the left.

*hover over/click images for more info!

Emily Schwartz

New York, NY

224.420.6399
emschw@umich.edu

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