Strategic Experience
Through both academic and internship experiences, I have learned how to launch a brand, pitch a campaign, conduct extensive research and engage my audience in creative and engaging ways. Below are a few decks I have crafted, showcasing different projects and challenges I have tackled throughout the past four years.
SHC Pitch Deck
As my semester working with Supernatural Hair Care through the Ross School of Business came to a close, my team and I crafted an hour long final pitch presentation to give to CEO and Founder, Tia Baldwin. Competing against four other student teams, we were able to win over Tia with our vision for SHC and successfully implement our plan! To find a more comprehensive showcase of the creative assets, view my creative projects.
Pout Business Launch
At the close of my Entrepreneurial Creativity course, my team and I crafted a final business launch deck, showcasing our progress throughout the semester. We were able to successfully create and launch our very own product, ending the semester with a net profit. To view more of our creative assets, click on creative projects!
Dunkin' International Brand Launch
For my Cross Disciplinary Advertising course (Comm 402), I was tasked, along with a team of students, to propose a launch of an American brand in a foreign country. My team chose to launch Dunkin' in Ireland! Using the lens of cultural context and thinking both creatively and strategically, we designed a unique campaign catering to the Irish consumer base.
Healthcare Crisis Strategy
In my Healthcare Communications course (Comm 427), my team and I were given a case study of one of Duke University Health's greatest crises and asked to act as directors of PR for Duke Health. We developed a comprehensive 1-year internal and external crisis communication plan, aimed at rebuilding trust among patients and motivating excellence among staff.
Tiffany X White Lotus Branded Entertainment Launch
For my Cross Disciplinary Advertising final project, my team and I designed a comprehensive branded entertainment launch featuring Tiffany & Co's iconic jewelry and HBO's hit series The White Lotus. Following the season finale, we designed a collection of exclusive jewelry items reflecting the show's themes of extravagance and hidden desires.