Supernatural Hair Care

Through the University of Michigan’s Ross School of Business, I worked with a student-formed marketing team to create a 4 month comprehensive marketing campaign to elevate and support a local small business: Supernatural Hair Care. We worked one-on-one with the founder of the company to help bring her visions to life. I functioned as the Media Planner & Graphic Designer for the team, helping coordinate a product photoshoot, develop a 4 month social media content calendar and completely reimagining and redesigning the brand’s line of products. Along with my team, my goal was to create an elevated bright, minimalistic look while still staying true to the authenticity, relatability and playfulness of the brand. Below are the creative assets, you can find the final pitch deck under my strategic experiences.

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